About Us
Welcome to
Appelman Financial
Standing:  Alissa L. Conklin & Lynn C. Appelman
Seated:  Caitlin Yantorn & Karin Webber Seeley
Lynn C. Appelman

A native of Bloomsburg, Lynn Appelman graduated from Bloomsburg High School and attended
Bloomsburg University.  Originally operating out of his home, he has had a local Financial
Planning office since 1983.  He received his Certified Financial Planner™ designation from the
College for Financial Planning in Denver, Colorado and his Chartered Financial Consultant
designation from the American College in Bryn Mawr, Pennsylvania.  Lynn was awarded the Top
Advisor award for 2005, 2006 and 2007 from Trustmont Financial Group, an investment
advisory and brokerage holding corporation which has over 100 representatives and is
licensed in over 30 different states.  The Trustmont Group, Inc. has been in business since 1986
and has over 10,000 clients, and was voted as one of Pittsburgh’s 100 Fastest Growing
Companies by
the Pittsburgh Business Times for the last three years .  Lynn is a licensed tax
preparer and has been quoted as a Financial and Tax Planning expert in
the Press Enterprise
and
the Daily Item.  He has taught seminars all over Northeastern and Central Pennsylvania in
the areas of Retirement and Tax Planning.  He has been married to his wife, Sally, for 33 years
and has 2 children, Amanda, living at home, and Alissa Conklin.  He is also the proud Poppy of a
granddaughter.  He is very involved with the non-profit organization of Pheasants Forever and
serves as the local chapter’s Banquet Chairperson and the Treasurer for the state chapter.
Alissa L. Conklin

Alissa Conklin started working with her dad part-time at Appelman Financial while still in high
school.  After her graduation in 1999, she started working full-time as the Office Manager.     
She is a graduate of Bloomsburg Christian School and attended Penn College of Technology in
Williamsport, PA.  She acquired her securities license in 1999 as an Account Executive,
became a Registered Paraplanner in 2001 through the College for Financial Planning, and
became a Registered Investment Advisor through Trustmont Financial Group in 2005.  She
processed home mortgages from 2002-2008, and  has been preparing both federal and state
income taxes since 2005.  Alissa serves on the Children’s Ministry Team for her church and is
the Director of their Vacation Bible School.  She and her husband, Brad, have a two year-old
daughter.
Karin Webber Seeley

Karin Seeley started working with Appelman Financial in January of 2006,  upon re-entering the
workforce after being a stay-at-home mom of two small children.  She graduated with honors
from Millersville University of Pennsylvania and has a Bachelor’s degree in History.  She has
extensive experience in customer service and office management.  Karin worked for five years
at a regional processing center for Colonial/Nationwide Insurance in Hagerstown, Maryland,
where she worked in both the underwriting and claims departments for auto insurance.  She
also worked for five years at Bloomsburg University of Pennsylvania where she coordinated the
federal Off-Campus Work-Study program from the Office of Volunteerism and Employment.  
She and her husband, Brett, have lived in the Bloomsburg area since 1999.  She is also the
Secretary of the Promotion Committee for Downtown Bloomsburg Incorporated and is the
leader of a local book discussion group.
Caitlin "Casey" Yantorn

Caitlin Yantorn joined Appelman Financial in late February 2007 after having her first child.  She
had six years experience as an office assistant for two local businesses.  She has recently
acquired an Associate’s degree in Business Management from Luzerne County Community
College, and hopes to attend Bloomsburg University in the future to pursue her Bachelor’s
degree.  In the meantime, she enjoys spending her time watching her two daughters grow and
working on her new home with her husband, Nick.